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Choosing A Diamond

The quality of a diamond is an equation conventionally divided into four categories of distinction. These are cut, colour, clarity and carat.

Cut - The cut of a diamond dictates the intensity of it's inner fire through facets and governs the degree to which light can be reflected. A fine cut has the power to release the full potential of a stone's beauty.

Colour - The colour of a diamond is self explanatory. The ideal colour is as clear and bright as possible.

Clarity - The clarity of a diamond refers to the absence of blemishes or inclusions. The clearer the diamond the more valuable it is.

Carat - Carats dictate the weight of the stone and that weight can be attributed to a single diamond or many smaller ones clustered together.

These standards help you select exactly the grade, style and value of the diamond you have set, but they are not the ultimate hallmarks of desire. Diamonds are living stones with vital energy so their selection also needs a degree of intuition and personal judgment weighed again technical standards.

The balance struck with every diamond dwells in the rarity of each stone and substantial quality given all of the elements involved.

The four C's are an established guide but beauty remains subjective. The best diamond will always be the one that moves you most.

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